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Client Acquisition
Requesting a Testimonial Email Template
A well-placed testimonial from a real client is worth more than any marketing copy you can write about yourself. It's the difference between you saying you're good and someone else saying it. Most clients are genuinely happy to help — they just need to be asked.
When to send
Wait 1-2 weeks after project completion. The client has had time to use or see the results of your work, and the positive experience is still fresh. Don't ask during the project or on the day of final delivery.
The Template
Subject: Quick Favor: A Testimonial for My Portfolio
Hi [Client Name],
I hope you're well. I really enjoyed working on [project name] and I'm glad with how it came out.
I'm updating my portfolio and would love to include a short testimonial from you, if you'd be willing. A few sentences about your experience working with me — the process, the results, or anything that stood out — would be incredibly helpful.
You can reply directly to this email, or if you prefer, [leave a review on LinkedIn / Google / etc.].
No pressure at all, and absolutely no particular format required. Whatever feels natural is perfect.
Thank you in advance — I really appreciate it.
Best,
[Your Name]
Tips for Getting This Right
- Give them a format option — reply by email, leave a LinkedIn recommendation, or write a Google review. Remove any friction.
- Tell them they can write anything — don't give them a script, but do reassure them that a few sentences is plenty.
- Optional: share 2-3 guiding questions if they seem stuck — 'What was the challenge? What was the result? Would you recommend me?'
- Always say thank you after they send one, and tell them where you used it. It closes the loop and strengthens the relationship.
- Keep the testimonial request separate from your referral request — combining them in one email dilutes both asks.
Common Mistakes to Avoid
- Asking too early — a testimonial requested before the client has seen the results of your work will be generic and weak.
- Being too prescriptive — telling the client exactly what to write makes the testimonial sound inauthentic.
- Not following up if they don't respond — a single gentle follow-up a week later is perfectly appropriate.
- Asking clients who weren't happy with the project — a negative or lukewarm testimonial can damage your reputation.
Frequently Asked Questions
Where should I ask them to leave the testimonial?
LinkedIn recommendations are valuable because they're tied to real profiles. Google reviews help local visibility. Your own website gives you full control. Ideally, ask for both — a LinkedIn recommendation and a short quote you can use on your site.
What makes a good testimonial?
A specific result ('increased our conversion rate by 30%') is far more compelling than a generic compliment ('great to work with'). If the client gives you something vague, you can gently ask if they'd be willing to add a specific outcome or result.
Can I write a draft testimonial for the client to approve?
You can offer to — some clients appreciate not having to write from scratch. If you do this, make it genuinely reflect what they've said to you, and make clear it's a draft for them to edit freely. Never submit a testimonial without explicit approval.
How many testimonials do I need?
Three to five strong, specific testimonials are more effective than a dozen generic ones. Quality over quantity — a few detailed, credible testimonials from recognizable companies or people in your niche are powerful.